While there are now several metrics that purport to measure a journal's impact, the oldest (and arguably most controversial) is the impact factor.
A journal's impact factor is a ratio that incorporates 3 years' worth of citation data:
It is worth noting that the citable articles in the denominator refer to "substantive, scholarly articles." Such materials are categorized in Web of Science (WoS) as one of three document types: Article, Review, or Proceedings Paper. This does not encompass everything that a journal publishes; for example, editorials and letters are excluded from the denominator's number of citable items, even though such materials are counted in the numerator's total number of citations.
Here are some ways journal impact factors can be useful to researchers:
Be aware that there are many criticisms and controversies surrounding the use of impact factors. Here are just a few of them:
In addition to impact factor, a journal's acceptance rate is another criterion researchers sometimes consult when researching journals to submit an article to. You can find information about journals' acceptance rates through Cabell's Directory of Publishing Opportunities.
Acceptance rate for the journal American Economic Review, as presented in Cabell's Directory of Publishing Opportunities, which ranges from 6 - 10%.